Whenever someone says they are unbiased, I tend to sit up a little bit straighter. Inevitably, the Shakespearean, “The lady doth protest too much, methinks,” comes to mind as I wonder why someone is making such a noise about their neutrality. Then I wonder when we’ll see some disclosure, or how much research I’ll have to do to understand the speaker’s motivations. To me, there’s not much worse than someone hiding an obvious connection that would influence their opinion.
So, in the interest of full disclosure, allow me to note a few things. I’m still friends with the guys at Engineered Efficiency, I still do work with EE, and I still highly recommend their CivilAccess program to all of you. I have done and still do work for Autodesk on occasion, not to mention that I write a book about each year’s product which is heavily dependent on being me being part of the Beta program. I have clients, peers and friends all over the world through this blog, AU, etc., and I do my best to support their companies and their services. If that ever influences a post, you’ll know about it. Finally, I’m not above a good bribe, preferably in the form of bourbon.
At the end of the day, I won’t even claim to be unbiased. I have my biases, but you can count on my being upfront about them. Make sure you treat the rest of your sources with the same cynical eye.